For this year's SXSW collaboration, we've come together with Totally Gross National Product, the label heavily responsible for shaping the current sound of Minneapolis. From the schizophrenic shrieks of Marijuana Deathsquads, to the ghostly warbles of Polica, and revivalist bellows of Lizzo, Totally Gross has made it a priority to maintain their artists' vision as the top priority. Showcased in this SXSW day-party, they have brought along a large chunk of their growing roster including Polica, Kill the Vultures, and Fog, who are all fresh off of newly released projects.
Rounding out the other side of the bill will be led by thestand4rd guys and their friends, an exciting blend of hip-hop's new wave including Denzel Curry and Allan Kingdom (currently on a nationwide tour promoting new projects), Bobby Raps, Tiiiiiiiiiip and WebsterX. Bobby is currently putting the finishing touches on his upcoming debut, and recently landed the only outside production credits on the new Father record. And representing the Soulection collective and future-bounce sound will be Smino and Lakim. Preview the music below and peep the set times - all drawings (flyer and playlist art) by Jeremy Nutzman (Marijuana Deathsquads, Velvet Negroni).